About Us

Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the world’s perception of time.

In the 1970's everything seemed achievable through the rapidly growing technological expertise at the world's fingertips. Space flight had been converted from dream to reality, computer science was developing at break neck speed and electronics seemed to deliver new advances everyday. Pulsar symbolised the age. It was new, bold, surprising and different.

When Pulsar was taken into the Seiko Corporation portfolio in 1980, it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry leading achievements.

The Avant-garde collection in the 1980’s set a new style in women’s watches, as did Spoon in the 1990’s for digital watches and, last year, the advertised collection of watches were all unique designs which further cemented Pulsar’s image as an ingenious and surprising watchmaker.

In 2014, Pulsar began a new and exciting sponsorship programme with the world of motorsport, becoming the Official Watch Partner for the Virgin Australia Supercars Championship. This partnership has now extended in to its sixth year and also includes partnerships with the Irwin Racing and Supercheap Auto Racing teams. These partnerships further Pulsar's sponsorship reach and with a specifically designed Supercars collection of watches, allow Pulsar to reach a truly national audience.

Pulsar has been designing individualistic timepieces globally since 1972. Pulsar, a brand that stands for real value, quality and flair is made for people who create their own style - “Tell it your way”.

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